7.4.1 What are the LeadJourney Logs?

At LeadJourney, we believe transparency is everything.

That’s why we give you full access to detailed Logs—so you can see exactly how we track, match, and report your data.

No black box, no guesswork. Just clear insights into what’s happening behind the scenes.

The Logs help you verify, troubleshoot, and trust every single report inside your dashboard.

We break everything down into four easy-to-understand log categories:

📌 Tracks every click on your website.

Whenever a visitor lands on your page, we log:

This lets you see where your traffic is really coming from—and forms the basis for accurate attribution.

📌 Shows all data sent from your CRM to LeadJourney via webhook or Zapier.

Any time you push a lead update—like:

…we log the event details, timestamp, and whether it successfully matched with a click.

This way, you can easily check if your CRM integration is working correctly and your key milestones are being captured.

📌 Shows which data LeadJourney sends back to the ad platforms.

For every conversion we sync back to Meta, Google, or other platforms, you’ll see:

This ensures you're feeding the ad platforms with accurate offline conversions, helping their algorithms optimize for real results—not just form fills.

📌 Displays cost data we pull from your connected ad accounts.

We log:

This powers your true ROAS, CPL, and CAC metrics inside LeadJourney.

With LeadJourney Logs, you get full visibility into:

✅ How your data is tracked
✅ What’s matched and what’s missing
✅ Why a certain lead was attributed (or not)
✅ What data is being shared with platforms

It’s the foundation of trust in your performance reports.

You’ll find all logs in the Logs section of your LeadJourney dashboard.

If you’re unsure how to interpret a specific log entry, just ping us via the live chat in the bottom-right corner—we’re here to help!