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10.3. How long does LeadJourney store historical data?

Jonas Strambach avatar
Written by Jonas Strambach
Updated over a month ago

Short answer: We store your data indefinitely—no limits.


Whether it's clicks, conversions, CRM events, or API postbacks—LeadJourney keeps everything, forever.


🗂️ What Kind of Data Is Stored?

We store and archive all critical performance data, including:

  • Clicks (with over 20 data points per visitor)

  • Form submissions and lead events

  • CRM conversions (QualifiedLead, WonClient, etc.)

  • API postbacks and custom events

  • Attribution data from Meta, Google, and other ad platforms

No matter how long ago the data was captured—it stays available in your dashboard.


🔄 Why Unlimited Data Retention Matters

Most tools delete or limit access to your historical data after 30, 60, or 90 days.
That makes it impossible to analyze long-term trends or prove the ROI of campaigns that convert weeks or months later.

With LeadJourney, you can:

✅ Run deep-dive audits on past campaigns
✅ Compare long-term lead quality by channel
✅ Reconnect old data with new conversions
✅ Maintain full attribution history across the entire customer lifecycle


💡 No Upgrade Needed

There are no data caps, time limits, or surprise storage fees.


Whether you’ve been using LeadJourney for 1 week or 3 years—your data is safe, accessible, and actionable.


Questions?


Ping us via the live chat in the bottom-right corner—we’ll help you out fast.

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