When setting up offline conversions in LeadJourney, you’ll be asked to choose a conversion mode.
This determines how LeadJourney handles multiple conversion events with the same Click ID — which often happens when leads interact with your business more than once or when your CRM sends updates repeatedly.
Selecting the correct mode ensures your data stays accurate, clean, and meaningful — both in LeadJourney and in your connected ad platforms.
⚙️ The 4 Conversion Modes Explained
Mode | What It Does |
Create New Conversion | Logs a new conversion entry for every POST request |
Edit Conversion with New Data | Updates the previous entry with new data for the same Click ID |
Ignore Duplicate Postbacks | Ignores any further requests for that conversion if the Click ID already triggered it |
Keep Original Data, Increment Payout | Keeps the original record and adds value to it (ideal for revenue/payout tracking) |
🧪 Practical Use Cases for Each Mode
Let’s explore when and why to use each mode.
✅ 1. Create New Conversion
Best for: Tracking every interaction — especially when a lead can convert multiple times.
Examples:
Lead: A user may download multiple freebies or submit interest multiple times before becoming a customer.SalesCallScheduled: Leads may book several calls over time.FormSubmitted: Each form interaction is meaningful.
What happens: Every POST from the CRM creates a new conversion record, even if the same Click ID is used.
✅ 2. Edit Conversion with New Data
Best for: Status-based conversions, where only the most recent state matters.
Examples:
QualifiedLead: If a lead’s qualification level changes over time.SalesCallCompleted: To update call outcome or new context.LeadScoreUpdated: Reflect updated scoring logic from your CRM.
What happens: LeadJourney updates the existing conversion for that Click ID with the latest data.
✅ 3. Ignore Duplicate Postbacks
Best for: One-time conversions that should never be repeated, even if sent multiple times by mistake.
Examples:
FakeLead: A lead can only be marked fake once. Accepting duplicates would skew reporting and misrepresent the number of low-quality leads.ContractSigned: A contract is signed once — further entries don’t add value.
What happens: Only the first conversion for a given Click ID is stored. All duplicates are ignored.
💡 This mode is especially useful for protecting data integrity when your CRM might resend the same conversion multiple times.
✅ 4. Keep Original Data, Increment Payout
Best for: Use cases where revenue or payouts grow over time, but attribution should stay linked to the first conversion.
Examples:
WonClient: The lead becomes a client once, but may generate multiple purchases (e.g. €1,000 + €2,000).RecurringRevenue: Track monthly billing for the same lead.AffiliateSale: Each new order increases the payout, but is tied to one original referral.
What happens: The original conversion is kept, but LeadJourney adds to the total amount/value without creating a new record.
🎯 Mode Recommendations by Conversion Type
Conversion Type | Recommended Mode | Notes |
Lead | Create New Conversion | Track each intent or entry point (e.g., multiple lead magnets) |
QualifiedLead | Edit Conversion with New Data | Keep the latest qualification status |
SalesCallScheduled | Create New Conversion | Track each new booking |
FakeLead | Ignore Duplicate Postbacks | Prevent duplicate entries that would skew quality metrics |
WonClient | Keep Original Data, Increment Payout | Ideal for repeat purchases or contract extensions |
🧠 Summary
Choosing the right conversion mode ensures your data:
✅ Reflects reality
✅ Avoids duplication errors
✅ Supports clean, accurate ad optimization
✅ Matches your unique CRM flow
Mode | Use Case |
Create New Conversion | For every valid interaction you want to count |
Edit with New Data | When only the latest info matters |
Ignore Duplicate Postbacks | For conversions that happen once and should never repeat |
Keep Original + Increment | For conversions with ongoing value (sales, commissions, revenue) |
Still unsure which mode is best for your use case?
👉 Reach out to our support team — we’ll help you set up your offline conversion logic step by step.