Skip to main content

7.2.1 What is the LeadJourney Campaign Report?

Jonas Strambach avatar
Written by Jonas Strambach
Updated over a month ago

The Campaign Report in LeadJourney gives you a crystal-clear view of how your ad campaigns actually perform, by combining ad platform data with your real CRM outcomes—in one place.

No more trusting inaccurate numbers from Meta or Google.


No more guessing which ads are worth scaling.

With LeadJourney, you get the truth behind your data—down to the campaign, ad set, ad, and even keyword level.


📊 What You’ll See in the Campaign Report

Ad Platform Data + CRM Conversions — Unified

We automatically match:

  • Campaigns

  • Ad sets

  • Ads

  • Keywords

with real-world CRM events like:

  • QualifiedLead

  • ScheduledCall

  • WonClient

  • Or any custom conversion you define

You’ll see both spend and performance—not just form fills, but what actually led to revenue.


🧠 Why It’s More Accurate Than Ad Platform Data

Sometimes ad platforms miss conversions, over-attribute, or show inconsistent results—especially with iOS tracking limitations, cookie blocks, or delayed events.

LeadJourney fixes that by:

  • Using Click IDs and first-party tracking

  • Matching data directly from your CRM

  • Filtering out bots and fake leads

  • Showing you offline conversion data, even if the ad platform didn’t track it

So even if Meta or Google shows “0 conversions,” you’ll still see the true performance in LeadJourney.


🔍 Use the Campaign Report To:

  • Compare performance across platforms and funnels

  • Optimize campaigns with the most closed deals

  • Kill underperforming ads fast

  • Scale winning ads with confidence in the data

  • Report accurate ROAS, CPL, and CAC—based on real outcomes


📍Where to Find It

Inside your LeadJourney dashboard:
→ Dashboard → Campaign Report

From there, filter by:

  • Platform (Meta, Google, etc.)

  • Date range

  • First-click vs. last-click attribution

  • Campaign / ad set / ad / keyword


💬 Need help reading your Campaign Report?
We’re here! Use the live chat in the bottom-right corner and we’ll walk you through your data.

Did this answer your question?