If you're running Meta Ads (Facebook, Instagram, Messenger), LeadJourney enables full-funnel visibility by combining ad platform performance data with your CRM leads — all in one dashboard.
In addition to syncing clicks, impressions, and spend, LeadJourney also sends offline conversion data back to Meta via the Conversions API. This helps Meta optimize your campaigns for lead quality — not just clicks or form fills.
✅ What You Need Before You Start
Make sure you have:
Access to your Facebook account
Admin access to the Meta Ad Account you want to connect
A Pixel associated with the ad account
An API Access Token for the Meta Conversions API (to send offline data)
🧭 Step-by-Step: Connect Meta Ads to LeadJourney
Step 1: Log in to LeadJourney
👉 Go to https://app.leadjourney.io and sign in.
Step 2: Open Traffic Channels
Click the Settings (⚙️) icon
Select the "Traffic Channels" tab
Or go directly to:
👉 https://app.leadjourney.io/settings?slug=traffic-channels
Step 3: Connect Meta Ads
Find Meta Ads in the list
Click "Connect"
A pop-up window will open for authentication
Step 4: Authorize & Select Account
Click “Connect with Meta”
Log in to your Facebook account
Authorize LeadJourney
Select the Ad Account you want to track
Step 5: Enter Pixel ID & API Access Token
To enable offline conversion tracking, you’ll be prompted to:
Enter your Meta Pixel ID
(The same pixel used in your campaigns)Paste your Conversions API Access Token
(Generated from Events Manager → Settings in your Meta Business account)
🔒 These credentials allow LeadJourney to send conversion data back to Meta securely and in real time.
Step 6: Complete the Connection
After entering the required info, click “Complete Connection”.
🎉 Done! Your Meta Ads account is now fully connected to LeadJourney.
⚠️ Final Setup Step: Add UTM Parameters
Although your ad account is connected, for accurate traffic tracking you must add UTM parameters to your Meta campaigns.
These UTM tags allow LeadJourney to:
Attribute traffic to the correct source and campaign
Record the full user journey
Match conversions back to the ad level
⚠️ Without UTMs, LeadJourney can’t track source/campaign breakdowns.
👉 Need help with this? Check our UTM guide here
🧠 Summary
By connecting Meta Ads to LeadJourney, you unlock:
✅ Real-time campaign performance data
✅ Full-funnel attribution from ad click to CRM
✅ Offline conversions pushed back to Meta via API
✅ One source of truth for optimization
If you need help connecting your ad account, Pixel, or API token, don’t hesitate to contact our support team — we’ll walk you through it.