The Lead Overview Report in LeadJourney gives you a transparent, detailed view of every single lead you've generated—along with their complete journey from first click to final conversion.
It’s built for marketers and sales teams who want full visibility, not just vague numbers.
🔍 What Exactly Does the Lead Overview Report Show?
Here’s what you’ll find inside:
✅ All Leads in One Place
See a complete list of all leads generated through your website, tracked across all sessions, sources, and platforms.
🧭 First Click & Last Click Attribution
For each lead, you’ll see:
The first click source (where the journey started)
The last click source (the final touchpoint before conversion)
This gives you both awareness and conversion insights at a glance.
🔁 Full Lead Journey View
Click on any lead to open their entire journey:
All clicks and visits to your website
Each tracked session, page view, and traffic source
All offline conversions (e.g. QualifiedLead, ScheduledCall, WonClient)
Timestamps and source breakdowns for each action
No black box. Just full transparency.
🧩 CRM Matching via Click ID
Each lead comes with a unique CLICKID, which you can use to match and enrich lead data in your CRM.
This allows you to connect data between LeadJourney and your sales tools seamlessly.
🧠 Why Use the Lead Overview Report?
Understand exactly how each lead found you
Spot patterns across high-quality leads
Troubleshoot misattributed or unqualified leads
See which campaigns truly drive revenue (not just form submissions)
Bring marketing and sales data together for smarter decisions
📍Where to Find It
Go to your LeadJourney dashboard: → Lead Overview
From there, you can filter by:
Date range
Conversion status
Source or campaign
CRM conversion events
💬 Need Help?
Use the live chat widget in the bottom-right corner—we’re happy to walk you through your first leads and show you how to get the most out of the report.