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What Is the LeadJourney Traffic Channel Report?
The Traffic Channel Report in LeadJourney shows you which channels actually drive high-quality leads and offline conversions—not just clicks.
It breaks down your traffic by source (Meta, Google, Direct, Organic, etc.) and connects each visit to real results like Qualified Leads, Sales Calls, or Won Clients.
In short: This report helps you understand where your best leads come from.
📊 What You’ll See in the Traffic Channel Report
✅ Channel-Level Breakdown
For each traffic channel, you’ll see:
Number of total visitors
Number of generated leads
Number of offline conversions (QualifiedLead, WonClient, etc.)
Cost (if available from the ad platform)
Real CPL (cost per lead) and ROAS, not just estimates
🔁 First Click vs. Last Click Attribution
Want to know which channel started the customer journey vs. which one closed it?
This report separates first click and last click attribution so you can:
Understand your top-of-funnel awareness drivers
See what channels actually convert leads at the bottom of the funnel
🧠 Offline Conversion Insights
Since LeadJourney tracks CRM events and sends back offline conversions, you’re not just optimizing based on form submissions—you’re optimizing based on real business outcomes.
You’ll instantly see:
Which traffic sources bring in unqualified leads
Which ones consistently generate real revenue
🔍 Why This Report Matters
Most marketers optimize based on CTR or lead volume.
Smart marketers optimize based on lead quality and closed revenue.
With the Traffic Channel Report, you can:
Cut spend on channels that look good but don’t convert
Scale channels that consistently generate high-quality leads
Report real ROI, not guesses, to your team or clients
📍Where to Find It
Inside your LeadJourney dashboard:
→ Dashboard → Traffic Channel Report
From there, you can filter by:
Date range
Attribution method
💬 Need help interpreting your Traffic Channel Report?
Just open the live chat in the bottom-right corner—our team is ready to help!