Once you've added your offline conversions inside your LeadJourney account, the next step is to ensure your CRM sends the right sales data to LeadJourney — and the most effective way to do this is through webhooks.
Webhooks allow your CRM to automatically notify LeadJourney when key sales events happen (like a lead becoming qualified or a deal being closed), so that these events can be tracked, reported, and sent back to ad platforms.
✅ What You’ll Need
At least one offline conversion set up in LeadJourney (e.g.
Lead, QualifiedLead,WonClient)A CRM that supports sending webhooks (either natively or via tools like Zapier or Make.com)
The Webhook URL provided by LeadJourney for each offline conversion
🔧 1. CRM Webhook Support
Most modern CRMs support webhook functionality. However:
Some platforms may require a Pro/Enterprise subscription tier
Others may only allow it via integrations like Zapier, Make, or custom API scripts
✅ CRMs known to support webhooks:
HubSpot (via workflows)
Salesforce
Zoho
Pipedrive
HighLevel
Custom-built CRMs
Airtable + automation tools
💬 If your CRM doesn’t support native webhooks, LeadJourney still works via Zapier or Make.com.
⚙️ 2. Define the Right Triggers in Your CRM
Before setting up the webhook, determine what should trigger the event.
Common examples:
Qualified Lead → When a custom field is updated to "Qualified"
Sales Call Booked → When a calendar link is triggered or status changes
WonClient → When a deal is moved to “Closed Won” stage
To do this, you’ll need to:
Use deal stages, custom fields, or statuses to track sales progress
Define clearly what counts as a conversion event
Ensure those fields or stages are consistently filled by your sales process
📤 3. Send the Webhook to LeadJourney
Each offline conversion in LeadJourney has a dedicated Webhook URL.
You’ll find it here:
LeadJourney Dashboard → Settings → Offline Conversions → [Your Conversion]
What your webhook must send:
At minimum, the following field is required:
{ "clickid": "lj-d3751853-8de7-4ecd-990f-c6cc7d7b81bd" }Optionally, you can include for "WonClient" conversions.
{ "clickid": "...", "value": 2000 }This data should be POSTed to the Webhook URL when your CRM trigger fires.
🧪 Example: HubSpot via Workflow
Go to Automation → Workflows
Choose a workflow based on a Contact, Deal, or Company
Add a trigger (e.g., Deal Stage = "Closed Won")
Add a "Webhook" action
Paste your LeadJourney Webhook URL
Set method to GET
Add JSON payload with the
clickidfrom a contact propertySave & activate the workflow
💡 Make sure the Click ID exists on the object (e.g., Contact or Deal) at the time of the webhook.
✅ Final Checklist
Offline conversions are defined in LeadJourney
CRM contains the Click ID in the correct object (Lead, Contact, or Deal)
Trigger conditions are clearly defined (e.g., deal stage, custom field)
Webhooks are sending
clickidand optional valuesWorkflow or automation has been tested
🧠 Summary
Sending sales data from your CRM to LeadJourney via webhooks enables:
✅ Full-funnel attribution
✅ Offline conversion syncing with Meta and Google Ads
✅ Smarter campaign optimization based on real outcomes
Don’t let your most valuable conversion events go untracked.
👉 Need help setting up your CRM or testing webhooks? Our support team is ready to help!