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How to Send CRM Sales Data from HubSpot to LeadJourney Using Webhooks by Zapier
How to Send CRM Sales Data from HubSpot to LeadJourney Using Webhooks by Zapier
Jonas Strambach avatar
Written by Jonas Strambach
Updated over a week ago

To get the most out of your ad spend and track real results, LeadJourney lets you send CRM sales data (like qualified leads or closed deals) from HubSpot via Zapier Webhooks.

In this guide, you’ll learn how to:

  • Trigger a Zap when a contact or deal updates in HubSpot

  • Validate that a LeadJourney Click ID exists and is valid

  • Send a GET Webhook to LeadJourney using Webhooks by Zapier

✅ What You Need Before You Start

  • A HubSpot account with admin permissions

  • A Zapier account

  • The LeadJourney Click ID stored in HubSpot (e.g., as a custom property on the contact or deal)

  • Your LeadJourney Webhook endpoint:
    ​https://api.leadjourney.io/api/v1/postback?type=Lead&click_id={CLICKID_VARIABLE}

What Kind of Sales Data Can Be Sent?

This setup allows you to inform LeadJourney when:

  • A lead has been qualified

  • A deal has been marked as Closed-Won

  • A specific custom lifecycle stage has been reached (You can define custom offline conversions inside your dashboard)

This data is essential for attributing results correctly and sending conversion signals back to your ad platforms.

Step-by-Step Guide

Step 1: Create a New Zap

  1. Log into Zapier

  2. Click "Create Zap"

  3. Set HubSpot as your Trigger App

  4. Choose a trigger event, e.g.:

    • Contact Property Changed

    • Deal Stage Changed

  5. Select the appropriate object (contact or deal) and test with a sample record

Important: You’ll need to define your triggers based on your specific CRM setup.
If you want to track a "Lead", we recommend using the trigger "Deal Created".
For tracking a "QualifiedLead", it's best to use "Deal Property Changed" or "Deal Stage Changed" .

Step 2: Add a JavaScript Validation Step

To ensure we only send postbacks when a valid Click ID is available:

  1. Add a step: Code by Zapier

  2. Choose Run JavaScript

  3. Paste the following code:

const clickid = inputData.clickid; const uuidRegex = /^[0-9a-f]{8}-[0-9a-f]{4}-[0-9a-f]{4}-[0-9a-f]{4}-[0-9a-f]{12}$/i; if (clickid && uuidRegex.test(clickid)) { output = { valid: true, clickid: clickid }; } else { output = { valid: false, clickid: clickid }; }

  1. Add Input Data:

    • Key: clickid

    • Value: The field from HubSpot where the Click ID is stored (e.g. lj_click_id)

Step 3: Add a Filter (Optional but Recommended)

  1. Add a Filter by Zapier step

  2. Set: valid (from JavaScript step) → is true

This ensures only valid Click IDs are passed through.

Step 4: Add Webhook by Zapier (GET Request)

  1. Add an action: Webhooks by Zapier

  2. Choose GET as the event

  3. In the URL field, paste the following:

https://api.leadjourney.io/api/v1/postback?type=Lead&click_id={{ClickID}}

Replace {{ClickID}} with the output from the JavaScript step (not from HubSpot directly).

  1. Leave the rest of the fields blank

  2. Click Continue and run a test

If successful, you’ll receive a confirmation from LeadJourney.

Final Checklist

  • HubSpot trigger set (e.g. deal marked as Closed-Won)

  • Click ID is validated using JavaScript

  • Filter step only continues with valid data

  • Webhook GET request is properly formatted and sends data to LeadJourney

Pro Tip:

If you have different event types (e.g., qualified lead, closed deal), you can add a custom parameter like type=QualifiedLead or type=Sale to the URL for more granular reporting.

Example:

https://api.leadjourney.io/api/v1/postback?type=Sale&click_id={{ClickID}}

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