At LeadJourney, we’ve built a tracking system that puts GDPR compliance and data privacy first — without sacrificing performance.
Unlike most tracking tools (especially from the U.S.) that collect and transmit personal data like names, emails, or phone numbers — often without consent — LeadJourney uses a privacy-friendly approach based on anonymous Click IDs.
✅ What We Track — and What We Don’t
To ensure reliable attribution while respecting user privacy:
We track and store:
Anonymous Click IDs
Technical metadata such as IP addresses (as permitted under GDPR)
We do NOT track or store:
Names
Email addresses
Phone numbers
Any other personal identifiers
This makes LeadJourney a legally safe and privacy-first solution — especially for companies that handle sensitive customer data.
🧠 Why Most Tools Are Risky (and Often Illegal)
Many traditional tools (especially outside the EU):
Still capture names, emails, or phone numbers even when users decline cookies
Transmit that personal data to Meta, Google, or other platforms
Operate in clear violation of GDPR and ePrivacy guidelines
This exposes businesses to legal risks, compliance violations, and reputational damage.
✅ How LeadJourney Solves This with Click IDs
We assign each website visitor a random Click ID, such as:
lj-d3751853-8de7-4ecd-990f-c6cc7d7b81bd
This Click ID is stored:
In a hidden form field on your website
Inside your CRM alongside each lead
And matched later to conversion events (e.g., sales, calls, deals)
🔒 It contains zero personal data, but still enables full-funnel tracking and offline conversion syncing.
🔍 For Clients with Sensitive Data
Many of our clients operate in industries with highly sensitive customer data (e.g., legal, medical, financial).
LeadJourney’s privacy-first architecture ensures:
No personal data is ever stored or processed inside our system
We never transmit identifying information to ad platforms
However, because every Click ID belongs to a real lead, you can use filters inside your CRM to reveal which contact submitted a specific Click ID — if needed.
🧠 This gives you control and transparency without compromising compliance on the tracking layer.
🔄 Why This Matters
Traditional Tools | LeadJourney Approach |
Track name/email without consent | Use anonymous Click IDs only |
Transmit PII to Meta/Google | Send conversion data without PII |
Risk of GDPR fines & reputational harm | Built for full GDPR compliance |
Fail when cookies are declined | Work even without cookie consent |
🧠 Summary
LeadJourney gives you the tracking performance you need — without the privacy risks.
✅ No personal data stored
✅ 100% GDPR-compliant
✅ Anonymous Click ID-based attribution
✅ Offline conversion syncing — without violating user trust
✅ Ideal for teams working with sensitive customer information
Have questions about our compliance model or how to handle sensitive data?
👉 Contact our team — we’ll gladly walk you through it.