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2.6.9 How to Ensure the Click ID from Your Hidden Field Is Transferred to Your CRM

Jonas Strambach avatar
Written by Jonas Strambach
Updated yesterday


Overview

Once the LeadJourney Click ID is inserted into your form’s hidden field, the final (and most critical) step is making sure that ID is passed correctly into your CRM.

Without this connection, you can’t match ad clicks to conversions—breaking the feedback loop that powers LeadJourney’s tracking and optimization.


✅ What You’ll Learn

You’ll walk away knowing how to:

  • Map the lj_click_id field from your form into your CRM

  • Ensure the value is visible on every contact or lead

  • Avoid the most common form-to-CRM integration mistakes


🧩 Why It Matters

The Click ID is the bridge between:

  • ➡️ Ad Click

  • ➡️ Form Submission

  • ➡️ Lead in CRM

  • ➡️ Conversion Event (e.g., deal won, call booked)

Without that bridge, LeadJourney can’t match conversions to campaigns—or send them back to ad platforms like Meta or Google. That means your ads will optimize blindly.


🛠 Step-by-Step: Connect the Click ID to Your CRM

1️⃣ Create a Custom Field in Your CRM

You’ll need a custom text field in your CRM to hold the Click ID.

Example – HubSpot:

  • Go to Settings → Properties

  • Click Create Property

  • Set:

    • Object: Contact

    • Label: Click ID

    • Internal name: lj_click_id

    • Field type: Single-line text

🧠 Do this in Pipedrive, Salesforce, ActiveCampaign, Zoho, or any modern CRM.
If you don’t have access, ask your CRM admin to create the field.


2️⃣ Map the Hidden Field in Your Form to the CRM

Your form’s hidden field must send the value of lj_click_id into the CRM’s matching field.

Here’s how, depending on your integration method:


📌 Native CRM Forms (e.g., HubSpot, Webflow):

  • Make sure your hidden field is included in the form setup

  • Map the lj_click_id form field to the lj_click_id CRM property

  • Test a live submission to confirm it saves


📌 Zapier / Make / Integromat:

  • In your Zap or automation scenario:

    • Find the lj_click_id field from the form

    • Map it to the matching CRM field

  • Run a live test to verify successful delivery


📌 Custom API or Webhook Integration:

  • Ensure your backend captures lj_click_id from the form

  • Include it in the payload when pushing data to your CRM

  • Use logging or CRM history to confirm it's saved


📊 How to Ensure 100% of Your Leads Have a Click ID

For maximum attribution accuracy:

Audit your recent leads
Check the lj_click_id field—make sure it contains values.

🚨 If some leads are missing the Click ID:

  • The form may not be set up correctly

  • The script may not be running (e.g., on thank-you pages or mobile)

  • Or the hidden field might be excluded from the CRM submission


🧪 How to Test If It Works

  1. Open your site in incognito mode

  2. Submit a test form with your Click ID injection script enabled

  3. Check your CRM → Open the newly created lead/contact

  4. Look for the lj_click_id field → It should have a value like:

02772832-bee9-4eef-8f64-be011bddc5f6

If the field is empty:

  • Double-check the form-to-CRM mapping

  • Make sure the hidden field is included in the payload

  • Retest with another browser or fresh session


⚠️ Common Pitfalls

  • ❌ Hidden fields not submitted → Some tools ignore them unless explicitly mapped

  • ❌ Field name mismatch → The form field and CRM field must both be lj_click_id

  • ❌ Wrong object type → Don’t add the field to deals or tickets when it belongs on contacts/leads


💬 Need Help?

Unsure how to connect your tool to the CRM?
Let our support team walk you through it—we’ve set this up with:

  • HubSpot

  • Pipedrive

  • Salesforce

  • Elementor

  • Webflow

  • ...and more


🧠 Summary

✅ Add a hidden field named lj_click_id to your website forms
✅ Create a matching custom field in your CRM
✅ Ensure data flows by testing a real submission
✅ Audit leads regularly to verify Click ID presence

This step closes the loop—allowing LeadJourney to:

  • Track leads across the funnel

  • Push conversions back to ad platforms

  • Optimize campaigns with real performance signals

🚀 Don’t skip it—this is where tracking turns into results.

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