To fully track leads from your Meta (Facebook/Instagram) Ads, you need to add LeadJourney tracking parameters to your ad URLs. These dynamic parameters allow us to capture key campaign information such as campaign ID, ad set ID, ad ID, and placement — which enables 98% accurate lead attribution and customer journey mapping inside your LeadJourney dashboard.
To fully track leads from your Meta (Facebook/Instagram) Ads, you need to add LeadJourney tracking parameters to your ad URLs. These dynamic parameters allow us to capture key campaign information such as campaign ID, ad set ID, ad ID, and placement — which enables 98% accurate lead attribution and customer journey mapping inside your LeadJourney dashboard.
✅ Why It Matters
Without proper tracking parameters:
You won’t know which specific Meta ad generated a lead
Offline conversions can’t be matched back to the original ad
LeadJourney can’t provide full-funnel reporting or optimize your campaigns
With the correct parameters, LeadJourney automatically captures and stores all relevant campaign data — even if cookies are rejected.
🧩 The Tracking Template
Add the following into the URL parameters field of your Meta ad:
lj_channel=meta_ads&lj_c_id={{campaign.id}}&lj_as_id={{adset.id}}&lj_ad_id={{ad.id}}&lj_placement={{placement}}
This structure works dynamically for each campaign, ad set, and ad — no manual updates needed.
🚀 How to Add It to Your Campaigns
Step 1: Go to Meta Ads Manager
Log in to your Meta Ads Manager
Choose the campaign you want to edit
Step 2: Open the Ad Level
Go to the Ad level of your campaign
Scroll down to the “Tracking” section
Step 3: Paste the Parameters
In the “URL Parameters” field, insert:
lj_channel=meta_ads&lj_c_id={{campaign.id}}&lj_as_id={{adset.id}}&lj_ad_id={{ad.id}}&lj_placement={{placement}}
✔️ No need to add a question mark — Meta appends it automatically to the URL.
🔎 What Each Parameter Means
Parameter | Description |
lj_channel | Identifies the traffic source (Meta Ads) |
lj_c_id | Meta campaign ID |
lj_as_id | Meta ad set ID |
lj_ad_id | Meta ad creative ID |
lj_placement | Where the ad appeared (e.g. Instagram Feed) |
🛠️ Final Check
Parameters are added to every ad
The final URL preview includes the tracking string
CRM entries include a Click ID after form submission
❗ Important Notes
Works with traffic, conversion, and lead generation campaigns
Do not use UTM-style tags (like utm_source=) for this purpose — LeadJourney uses its own system
You can still combine LeadJourney parameters with your existing UTM tracking, if needed